Great post. I think you're spot on. I do think, though, that you're missing the subscription/syndication element; TechCrunch has a half mill subscribers, BoingBoing has what 1.5m? That's big stuff, isn't it?
Re your final vision: content producers determining attention sounds like Techmeme.
John
· 2 years ago
Great article. In my opinion you need the aggregators to be totally independent from the media powerhouses. Aggregators are succesfull because they are able to give the reader the ability customize their news. You're seeing this with custom search engines, start pages, universes (netvibes), and loads of other things.
Mack D. Male
· 2 years ago
Nice post. You mention Google News as a major media business success story, but what about Yahoo News? See this Forbes article for more: http://tinyurl.com/35wnx2. Of course Yahoo owns del.icio.us and Flickr too, so don't count them out!
Ethan Bauley
· 2 years ago
Yes, Scott, what WOULD that look like?
Some sort of Publishing 2.0? Networked news?
;-)
Great piece!
aaron wall
· 2 years ago
>But what if the content creators, the people with the deepest involvement and stake in media, powered the aggregation?
With Google owning search, Feedburner, Gmail, Blogger, AdSense, etc. and having a suggested items widget, isn't this their prize too? They have a patent for a type of syndicatatable affiliate ad system (seobythesea.com/?p=789)
peter caputa
· 2 years ago
Spot on. Content creators are starting to realize they need to run (or be a part of) networks of content creators. Whether these networks are owned by one company or not, they need to be part of something bigger in order to gain and keep attention from consumers.
Think about why blog networks are/were successful. They take a few successful blogs and leverage the attention they gain to launch the others.
Affiliate marketers have been doing this for a long time. But, with blogging and rss, it becomes a lot more automated.
All Comments
Re your final vision: content producers determining attention sounds like Techmeme.
Some sort of Publishing 2.0? Networked news?
;-)
Great piece!
With Google owning search, Feedburner, Gmail, Blogger, AdSense, etc. and having a suggested items widget, isn't this their prize too? They have a patent for a type of syndicatatable affiliate ad system (seobythesea.com/?p=789)
Think about why blog networks are/were successful. They take a few successful blogs and leverage the attention they gain to launch the others.
Affiliate marketers have been doing this for a long time. But, with blogging and rss, it becomes a lot more automated.